Furthermore, they installed a feature within the API that charges the company additional fees if they delay in responding to a customer message through the API (usually 24 hours). While the WhatsApp for Business app itself is still free to use, WhatsApp does charge for access to the API. Companies like Netflix and Uber were early adopters of this API. This is a popular option for companies with large user bases, and allows them to communicate on channels that these companies are already using. Many companies utilize the WhatsApp Business API to bring WhatsApp functionality into their communication channels. An API (application programming interface) is commonly created for a program or software that allows other companies to incorporate that software into their own systems. The first is the WhatsApp for Business API. So how Facebook earn revenue off of WhatsApp and keep it going? Current Model
Despite its popularity and the fact that it is free, however, it is a product that needs to make money or somehow justify itself in order to remain viable.
Facebook’s next most popular services are its Messenger platform and Instagram. Now, WhatsApp is Facebook’s second most popular service, after the main Facebook platform itself. One of its major selling points is that there is no cost to download or use the app, making it far more cost-effective than a paid service. Since it launched, it has become one of the world’s most popular messaging apps and became even more popular and commonplace when Facebook purchased it in 2014. WhatsApp is a messaging application for mobile devices (and also desktop software) that allows users to send text and media messages, make voice and video calls, and share files.
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